Privacy Policy

This Privacy Policy explains how Etche Cleaning ("Etche," "we," "us," or "our") collects, uses, discloses, and protects information when you visit etchecleaning.com (the "Site") or otherwise interact with us — for example, by submitting a contact form, calling, emailing, or becoming a client.

This policy is a general template provided for informational purposes and is not a substitute for legal advice. We recommend having it reviewed by a licensed attorney before relying on it for compliance with applicable law.

Information We Collect

We collect information in a few ways:

• Information you provide directly — name, business name, email address, phone number, service area, and any details you share through our contact form, by phone, or by email.
• Information collected automatically — when you visit the Site, we (and our service providers) may automatically collect information such as your IP address, browser type, device information, pages viewed, and referring URLs, typically through cookies, pixels, and similar tracking technologies.
• Information from third-party services — if you interact with our advertising or payment partners (for example, Meta/Facebook or Stripe), those platforms may share limited information with us, such as ad interaction data or transaction confirmation details, subject to their own privacy policies.

Cookies & Tracking Technologies

We may use cookies, web beacons, and similar technologies to operate the Site, understand how visitors use it, and measure the performance of our advertising. This may include the Meta (Facebook) Pixel, which helps us measure the effectiveness of ads and build audiences for future advertising, and standard analytics tools that track site usage.

You can control cookies through your browser settings, including blocking or deleting them. Doing so may affect how the Site functions. Where required by law, we will provide an appropriate cookie consent mechanism.

How We Use Information

• To respond to inquiries and quote requests, and to schedule walkthroughs
• To provide, maintain, and bill for cleaning services
• To communicate with current and prospective clients about their accounts
• To measure and improve our advertising, including through Meta advertising tools
• To process payments securely through Stripe
• To comply with legal obligations and enforce our agreements

Payment Processing (Stripe)

If you pay for services online, payment is processed by Stripe, Inc., a third-party payment processor. Etche does not store full payment card numbers on its own systems. Your payment information is subject to Stripe's own privacy policy and security practices, available at stripe.com/privacy.

Advertising (Meta / Facebook)

We may run advertising campaigns through Meta Platforms, Inc. (Facebook and Instagram). This may involve the use of the Meta Pixel or similar tools on this Site to measure ad performance and, where applicable, build custom or lookalike audiences from Site visitors. Meta's use of this data is governed by Meta's own data policy, available at facebook.com/privacy/policy.

How We Share Information

We do not sell personal information. We may share information with:

• Service providers who help us operate the Site, process payments, or run advertising (such as Stripe and Meta)
• Professional advisors, where necessary
• Law enforcement or regulators, where required by law
• A successor entity, in the event of a business transfer such as a merger or acquisition

Data Retention

We retain information for as long as reasonably necessary to fulfill the purposes described in this policy, maintain business records, and comply with legal obligations.

Your Choices & Rights

Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information, or to opt out of certain data sharing (including for advertising purposes). To make a request, contact us using the information below and we will respond consistent with applicable law.

Children's Privacy

The Site is intended for business use and is not directed at children. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision.

Contact Us

Questions about this Privacy Policy can be sent to bruno@etchecleaning.com or by phone at (201) 737-2551.