Etche comes from "etxe," the Basque root meaning "new house" — the idea that a space should feel cared for, not just occupied. And someone should be on the hook for making sure it stays that way.
Cleaning is one of those parts of running a business that's easy to overlook until it's a problem — a client walks in at the wrong moment, or the owner ends up doing it themselves because managing a vendor felt like more work than it was worth.
Etche was built to make that part of the business something you never have to think about: a named point of contact, a standard in writing, and one flat bill — whether this is your first cleaning service or your fifth.
We work with owner-operated small and mid-size commercial businesses — the kind where the person signing the check is the same person who'd notice a missed spot. That's deliberate. It means faster decisions, direct relationships, and no property-management layer standing between us and the person we actually answer to.
Every account starts with a walkthrough and a documented scope of work, so there's a shared definition of "done."
You're not routed through a call center. You have a direct line to whoever is responsible for your account.
Familiarity with your space matters. We assign consistent teams to accounts instead of rotating pools.
Twenty minutes is enough to see the difference between "a cleaner" and someone who's actually accountable to you.
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